A guest post by filmmaker Daria Geller.
Collapsology is the second fashion film I directed and produced for the label Brier. I actually wouldn’t consider myself a fashion film director, as I’ve worked across music, advertising and documentaries, but this genre does provide me with a great deal of creative freedom. In the instance of my work with Brier, I had complete creative freedom which is really the best you can hope for when it comes to directing. Somehow I connected with the brand and label, and I really wanted to bring its story to life through cinema.
As a matter of fact, this is why I direct: I want to tell stories that inspire me. I began at the age of sixteen, when I started playing with my first camera. I then went onto studying at the Russian film university VGIK. Funnily enough, I’m still as happy when I hold a camera now as when I did then. Which is probably why I see myself as a cinematographer, as well as a director. It’s two very different roles, challenging in their own ways, but alway satisfying. As a cinematographer the key element is to be able to connect with the idea. Directing is more about making sure that the message you are trying to put across is not too obscure.
A lot of my work is really about exploring the insides of the human brain and our behaviours. Take for example my two films for Brier – the first one, also called Brier, is inspired by T. S. Eliot’s The Love Song of J. Alfred Prufrock. It’s this kind of stream of consciousness that I was drawn towards, an internal monologue backed up by images reflecting a sense of nostalgia and melancholia. Similarly, in Collapsology, we are looking at a man trapped in his own thoughts – himself the cause of his own distress.
With everything I work on I want there to be this explorative side to human behaviour. In my most recent productions this comes across by looking at the different aspects of being in a relationship and the triggered emotions.
Created by designer Daria Serova in 2015, Brier is a clothing brand made with natural materials only. She designs her collections four times a year in small print runs, paying particular care to the choice of fabric, while experimenting with shapes and texture. Developing each new design personally, Serova strives for an ideal fit that combines simplicity and originality.
Born and raised in Moscow, and based between Paris and Tel Aviv, at the age of sixteen Geller made her way into the world of cinema by attending Russia’s preeminent film school VGIK under the lead of renowned cinematographer Mikhail Agranovich. She has worked as Director and Director of Photography across Europe, Russia and the Middle East on several commercials, documentaries, fashion films, short films and music videos, including names such as Adidas, Clean Bandit and Son Little. Her work has been screened and awarded internationally, including Best Middle Eastern film at Berlin Fashion Film Festival 2017 and a nomination for Best Video at the BRITS Awards 2016.